Hi, I’m Olivia!
That kid scribbling obsessively detailed eyes in her history notebook margins? She grew up to design award-winning brands while still maintaining a healthy fear of the dark and an unhealthy obsession with true crime podcasts. (Some things never change.)
I'm a Charlotte-based designer specializing in brand identity and website design that actually *does something* beyond looking pretty. My superpower? Translating your story into visual systems that make people stop scrolling and start paying attention.
At The Social Rook, I lead digital design initiatives across website design and paid advertising campaigns for both buttoned-up B2B manufacturers and personality-packed small businesses. My work has earned multiple MARCOM Awards (currently on display at our office), while my previous editorial design leadership at Pirate Media racked up NCCMA recognition.
Doc Martens
daffodils
concerts
my cat
coffee Shops
dumplings
packaging
Bagels (+ all carbs)
spin class
I believe great design starts with even better listening. Before I touch a single pixel, I'm digging into why you started your business and who it helps. That emotional core becomes the foundation of everything we create together because nobody has ever been moved to action by "nice fonts and pretty colors."
You'll find me sketching furiously before I ever open Figma or fire up the Adobe Creative Suite. My brain works best when my hands are moving across paper first.
My experience spans boutique shops and enterprise-level work, giving me that rare perspective of maintaining creative integrity while navigating complex requirements. I thrive in collaborative environments where strategy leads design, not the other way around. While I can absolutely nail a condensed typeface (guilty pleasure), I'm equally comfortable defending design decisions to stakeholders who might not know their kerning from their serifs.
I have a particular soft spot for hospitality brands. As an extrovert who lives for human connection, I get a kick out of helping the people who help people. If you're passionate about creating experiences that leave people feeling seen and served, we're going to create something spectacular together.
The Method Behind My Madness
The Big Agency Advantage
in love with
I spent a good amount of my time in college in the basement of the college's fine arts building. All of my shoes have stains from the acid bath and all of my hoodies have some array of ink colors. I discovered and studied formal printmaking techniques including relief, lithography, intaglio, and screen printing in those windowless cinderblock rooms. Despite the failed etches and late nights, I am so grateful to have found a tactile art form that I love and cannot wait
Printmaking
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in love with
Growing up, I actually hated the circular letterform that my name began with. I never wanted anything monogramed because it was just a circle. There were never any O's on the jewelry at Claires or the notebooks at Justice. It was not until my sophomore year of college (yes, I held a grudge against a letter for almost 20 years) that I began to find my love for typography and did an entire experimental letterpress project with only the letter O. Ever since then, I have an appreciation for its counter and how it dips just below the x-height.
The LEtter O
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in love with
Speaking of letterpress...this shit is one of the most challenged and rewarding art forms I have had the absolute pleasure of exploring. Seeing the scratches and grain on wood type and the broken corners of a teeny-tiny 8pt letter add so much more depth and human touch to a piece. I wasn't even mad when I was told I would have to do math in order to set my type because it was all part of the process. This long-lived and long-loved form of printing celebrates where graphic design started before we needed ergonomic keyboards and blue-light glasses.
